Advertising technology platforms for campaign management and audience targeting.
We build advertising technology that processes billions of bid requests with sub-50ms response times. Our AdTech portfolio includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, ad servers, header-bidding wrappers, data management platforms (DMPs), customer data platforms (CDPs), attribution and mixed-media-modeling tools, programmatic OOH (digital billboards), CTV/OTT ad insertion, and in-app monetization SDKs. Our systems are tuned for the unforgiving economics of real-time bidding: millisecond-level latency, high-throughput Kafka pipelines, and cost-efficient auction logic that maximizes eCPMs while respecting brand safety.
We understand the evolving privacy landscape including GDPR, CCPA, DPDP (India), the deprecation of third-party cookies, and Apple App Tracking Transparency. We architect platforms that thrive in a first-party-data world using server-side tagging, identity graphs, probabilistic matching, and clean-room integrations. Our machine learning teams build bidders with predictive click-through, conversion, and viewability models; fraud-detection systems that filter invalid traffic below 0.5%; brand-safety classifiers for 40+ categories; and creative optimization engines that A/B test thousands of variants. We have scaled AdTech platforms to 50+ billion monthly bid requests while maintaining 99.99% uptime.
Concrete capabilities you get when you engage Ketpy Digital for AdTech Solutions.
What you get when you partner with us on AdTech Solutions.
Certified senior engineers with 10+ years building Industry systems for regulated and high-growth businesses.
From discovery and design through implementation, deployment, and steady-state operations — one accountable team.
Two-week sprints with working demos, transparent burn-downs, and outcomes you can measure each fortnight.
Distributed senior teams in India, UK, US, and UAE — your delivery window matches your business hours.
ISO 27001 certified processes, SOC 2 ready, GDPR and HIPAA-aware controls baked in from day one.
Fixed-bid, time-and-material, dedicated squad, or staff augmentation — we match the model to your reality.
We map your business goals, current state, constraints, and the success metrics that matter to you. Output: a written brief with prioritised use-cases.
We define the right approach, target architecture, and a phased delivery plan with clear milestones, dependencies, and risk register.
Our architects design solutions that are scalable, secure, observable, and maintainable. We share the design with your engineers for review.
We build in bi-weekly sprints with working demos, automated testing, and code reviews. You see progress every two weeks, not at the end.
We roll out with zero-downtime strategies — blue-green, canary, feature flags — and a documented rollback plan for every release.
We hand over with full documentation and runbooks, then stay engaged for support, optimisation, and continuous improvement.
Tools and platforms we use day-to-day for AdTech Solutions. We are tool-agnostic — we pick what fits your stack.
Most engagements scope between 6 and 16 weeks depending on the size of your environment and the use-cases in scope. We share a phased plan with milestones during the discovery sprint, and we are explicit about what is included and what is not.
We support fixed-bid for well-scoped work, time-and-material for evolving work, and dedicated-squad for long-term partnerships. Pricing is based on team composition, duration, and delivery model — we share a transparent cost breakdown before commit.
Both. We can run delivery end-to-end with an accountable Ketpy squad, or we can embed senior engineers into your existing team. Many of our clients start with end-to-end and transition to a hybrid as their internal capability grows.
We are ISO 27001 certified with SOC 2 controls. We sign NDAs and DPAs upfront, follow least-privilege access by default, audit-log every action, and never offshore your data without written approval. For regulated industries we follow HIPAA, GDPR, RBI, and SEBI guidance as applicable.
Tell us what you are building and we will get back inside one business day with a written brief and a recommended next step.
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